December 1, 2021
MILWAUKEE — Retrospekt is bringing Barbie and Polaroid together once again — this time with a Malibu-inspired makeover. Two years after releasing the Barbie Throwback Polaroid Camera, the instant film experts at Retrospekt are back with another official Polaroid camera dedicated to one of Barbie’s sunniest, and most iconic, iterations. The Polaroid 600 Malibu Barbie Instant Film Camera combines original Polaroid camera internals with a brand new exterior, celebrating Malibu Barbie’s unforgettable ‘70s, west coast aesthetic.
Built by Retrospekt in Milwaukee, WI and officially licensed by Polaroid and Mattel, each Malibu Barbie camera is made with refurbished parts from vintage Polaroid cameras made in the 1980s and ‘90s. Faithfully restored to work just like new, these original parts are housed inside newly designed and molded plastic exteriors featuring classic Malibu Barbie branding. This blend of vintage and new invokes groovy, sun-kissed nostalgia while providing a fresh introduction to the magic of instant film for the digital generation.
At its heart, the camera is a celebration of fun, and personalization is encouraged. Each camera comes with a sticker sheet containing two dozen high quality decals that can be used for customization, featuring retro Malibu Barbie graphics, including a groovy van, a radiant rainbow and of course, Barbie herself.
The Polaroid 600 Malibu Barbie Instant Film Camera, will be available directly from Retrospekt.com for $169 starting December 1, 2021. The cameras use Polaroid 600 film (sold separately), most commonly identified by its iconic white border, and are powered by the fresh batteries built into each film pack.
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & FriendsTM and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at Mattel.com.
Retrospekt refurbishes instant film cameras, offering restored vintage models and launching new custom collaborations with both national and international brands—all released as official Polaroid products. Since 2008 they have pursued vintage electronics and the delight of analog technology, breathing new life into Polaroid and 35mm cameras, portable cassette players and classic gaming consoles from their home base in Milwaukee, Wisconsin. Over the last decade, their team has saved over 250,000 devices from the landfill with a comprehensive refurbishment process that faithfully restores each item to perform like it did the day it was originally manufactured.
In an increasingly fast-paced world, it can be easy for digital convenience to become digital overload. Retrospekt hopes the items they offer will provide people an opportunity to slow down, step back and enjoy a more tactile and intentional experience. Visit retrospekt.com for more information on Retrospekt and its offerings.
Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. The company first produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. In 1947 it became a reality with the first ever instant camera.
It was the introduction of the breakthrough Polaroid SX-70 camera in 1972 that launched instant photography as we know it today, followed by landmark innovations such as the original OneStep, instant color film; and the Polaroid 600 and Spectra cameras and film formats.
In the 1990s and 2000s, the swift rise of digital technology eclipsed instant photography and Polaroid announced the end of instant film production in 2008. But that was short-lived; a dedicated group of instant photography fans under the name ‘The Impossible Project’ saved the last Polaroid factory in the Netherlands. Since then, they have been the only people in the world making film for vintage Polaroid cameras.
In 2017, The Impossible Project relaunched as Polaroid Originals: a brand dedicated exclusively to Polaroid’s original analog instant photography products. Bringing analog instant photography back under the Polaroid umbrella was a significant milestone, but it was not the end of the journey. In March 2020, Polaroid took the next step and became one brand, with the one name: Polaroid.
For more information, contact:
Lauren Keene, email@example.com
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