PRESS: Retrospekt and Miffy Release Polaroid Camera, Flip Clock, Turntable and More in New Retro Tech Collection
November 11, 2024
MILWAUKEE — Retrospekt, product design and development studio dedicated to creating unique experiences through new and refurbished retro tech products, is proud to introduce a brand new collection of analog film, music and timekeeping devices featuring Miffy, the globally beloved bunny created by Dutch author and illustrator Dick Bruna.
The Miffy + Retrospekt collection features a range of retro tech products including a Polaroid instant camera, two different 35mm film cameras, an analog flip clock, two different camera bags, a portable cassette player and a turntable. Each product showcases classic Miffy illustrations that have captivated children and adults alike for nearly 70 years. The devices and their packaging are wrapped in Bruna's classic and distinctive color palette of blue, yellow and red — proudly displaying a strict adherence to the same color system Bruna used to provide a pleasant and comforting uniformity to his art throughout decades of publishing.
"Adventurous. Curious. Simple. Timeless. These are words Dick Bruna used to describe Miffy that really resonate with us today,” said Retrospekt Creative Director Michael Kempen. “They mirror our relationship with retro tech. Our process embodies a bit of each of those things.”
Born from simple bedtime stories Bruna first created for his son in 1955, Miffy has starred in more than 30 books, which have sold over 85 million copies and been translated into more than 50 languages. The collection captures the spirit of Miffy across various Retrospekt products:
- The Retrospekt FC-11 Miffy 35mm Film Camera is modeled after a classic point-and-shoot, with a fixed focus and built-in flash. Its focus on presenting film photography in a simple and straightforward manner makes for a camera that’s fun and easy to use for those of all skill levels.
- The Polaroid 600 Miffy Instant Film Camera is built from original refurbished internal components from the 80s and 90s, rehoused in new exteriors molded in Bruna’s distinct color palette. It provides a fresh take on a classic instant film experience.
- The Retrospekt CP-81 Miffy portable cassette player is a handheld listening experience and gateway to the world of classic analog tape. The blue cassette player comes with custom headphones in Miffy’s distinctive shade of red.
- The Retrospekt Miffy Flip Clock is a newly-made take on a classic home and office essential. This clock features an analog display that cycles through physical number cards displaying the hour and minute with a satisfying clack.
- The Retrospekt TX-90 turntable brings Miffy to the vinyl shop. This blue, belt-driven, variable-speed record player has a bold Miffy print across the dust cover and comes with a two-sided slip mat, each side featuring a different illustration.
- A 35mm camera bag and an instant camera bag, each developed to complement the cameras in the collection or act as eye-catching protection for a variety of film, digital and/or instant cameras. Each of the blue bags features prominent embroidery of the beloved bunny holding a balloon.
Along with the turntable, Urban Outfitters will exclusively offer a Miffy-themed version of Retrospekt’s Simple-use 35mm film camera — that comes preloaded with 35mm film — as part of their larger Miffy product focus.
Items from the Miffy + Retrospekt collection will be available for purchase through Urban Outfitters — both online and in select stores — and on Retrospekt's website starting November 11, with certain items releasing later, before the end of the year.
Full Resolution Photos and Other Assets
via Google Drive
(These assets are available for media use)
About Retrospekt
Retrospekt is a highly specialized workshop and product design studio in Milwaukee, Wisconsin, committed to exploring, restoring and curating retro technology. The company started its foray into the world of retro tech by supplying Polaroid with refurbished and restored vintage instant cameras and now offers a full line of vintage camera models in addition to developing official product collaborations with both national and international brands, such as Peanuts, Mattel, Sanrio and FENDI.
Since 2008, Retrospekt has pursued vintage electronics and the delight of analog technology, breathing new life into cameras, portable cassette players, classic gaming consoles and other retro tech oddities. Over the last decade, its team has saved over 300,000 devices with a comprehensive refurbishment process that faithfully restores each item to perform like it did the day it was originally manufactured.
In an increasingly fast-paced world, it can be easy for digital convenience to become digital overload. Retrospekt hopes the items they offer will allow people to slow down, step back and enjoy a more tactile and intentional experience. Visit Retrospekt.com for more information on the company and its offerings.
About Dick Bruna and Mercis bv
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 85 million copies and have been published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series. Mercis bv is the worldwide rights owner and licensor for Miffy.
Media Contacts
Lexie Capperella, for Retrospekt
lexie@gregoryfca.com
Devon Harford, for Miffy
MiffyPR@goodmanmedia.com