PRESS: Snoopy Stars in Retrospekt’s Latest Retro Tech Collection with Peanuts
November 22, 2024
MILWAUKEE — Retrospekt, a product design and development studio dedicated to creating unique experiences through new and refurbished retro tech products, is excited to launch a new Peanuts® collection of analog film, music and timekeeping devices featuring a classic take on everyone’s favorite cartoon beagle — Snoopy.
The Retrospekt Snoopy collection features a range of retro-inspired products that capture the timeless appeal of Charles M. Schulz’s beloved character. It includes a Polaroid instant camera, a 35mm film camera, 35mm film, an analog flip clock, two different camera bags and a boombox. Each item showcases classic Snoopy art styles and follows a consistent design language, built from a classic black, white and red color palette that has been prominently featured in the strip as well as core Peanuts’ products for nearly 75 years.
“Peanuts has been culturally relevant for so long that it’s not just the comic strip that lives in people’s minds,” says Retrospekt Creative Director Michael Kempen. “There’s been a lot of classic products too, especially ones that feature Snoopy like the snow cone machine and quite a few different coin banks and figurines seen over the past seven decades. The aesthetic direction of this collection pays as much homage to the classic Peanuts comics as it does to classic Peanuts products.”
The Retrospekt Snoopy collection:
- Polaroid 600 Snoopy Instant Film Camera: built from original refurbished internal components from the 80s and 90s, rehoused in new exteriors molded in white and black. It provides a fresh take on a classic instant film experience.
- Retrospekt FC-11 Snoopy 35mm Film Camera: modeled after a classic point-and-shoot, with a fixed focus and built-in flash. Its focus on presenting film photography in a simple and straightforward manner makes for a camera that’s fun and easy to use for those of all skill levels.
- Retropsekt Snoopy 35mm film: 24 exposures of 400 ISO, color (C-41) 35mm film.
- Retrospekt Snoopy Flip Clock: a newly-made take on a classic home and office essential. This clock features an analog display that cycles through physical number cards displaying the hour and minute with a satisfying clack. Each hour of the day displays a different Snoopy graphic.
- 35mm and instant camera bags: each developed to complement the cameras in the collection or act as eye-catching protection for a variety of film, digital and/or instant cameras. Capturing one of the strip’s most enduring images, each of the red bags features prominent embroidery of Snoopy and Woodstock resting atop his doghouse.
- Retrospekt BX-85 Snoopy Boombox: features both a cassette player and radio playable through two, external speakers. While the aesthetic is pure vintage charm, modern Bluetooth connectivity lets users use its speakers with other devices, like their phone. A see-through cassette window adds an authentic touch, displaying whatever tape is currently in rotation.
- Snoopy double-sided turntable slip mat: displays Snoopy lounging on his doghouse against a bold red background on one side, while the reverse showcases Woodstock’s aerial acrobatics against clean white.
The BX-85 boom box ($99), FC-11 35mm camera ($59), Polaroid 600 camera ($179), camera bags ($25 and $35), flip clock ($59), slip mat ($19) and film ($17) will be sold individually and available for purchase on Retrospekt’s website starting November 22.
From the casual cool of a boombox to the simple joy of point-and-shoot photography, Retrospekt’s Snoopy collection invites you to experience technology with style, simplicity and just the right touch of cool.
Full Resolution Photos and Other Assets
via Google Drive
(These assets are available for media use)
About Retrospekt
Retrospekt is a highly specialized workshop and product design studio in Milwaukee, Wisconsin, committed to exploring, restoring and curating retro technology. The company started its foray into the world of retro tech by supplying Polaroid with refurbished and restored vintage instant cameras and now offers a full line of vintage camera models in addition to developing official product collaborations with both national and international brands, such as Peanuts, Mattel, Sanrio and FENDI.
Since 2008, Retrospekt has pursued vintage electronics and the delight of analog technology, breathing new life into cameras, portable cassette players, classic gaming consoles and other retro tech oddities. Over the last decade, its team has saved over 300,000 devices with a comprehensive refurbishment process that faithfully restores each item to perform like it did the day it was originally manufactured.
In an increasingly fast-paced world, it can be easy for digital convenience to become digital overload. Retrospekt hopes the items they offer will allow people to slow down, step back and enjoy a more tactile and intentional experience. Visit Retrospekt.com for more information on the company and its offerings.
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
Media Contacts
Lexie Capperella, for Retrospekt
lexie@gregoryfca.com