The Hello Kitty Tomatoes FC-11 film camera sitting on a bushel of tomatoes.

Retrospekt Celebrates Summer with Limited-Edition Hello Kitty Tomatoes FC-11 35mm Camera

We've once again teamed up with global lifestyle brand Sanrio ® to release a limited-edition, tomato-themed Hello Kitty version of their FC-11 35mm film camera.

The Hello Kitty Tomatoes 35mm film camera sitting on a checkered blanket in the grass surrounded by tomatoes.

Bursting with flavor, this fresh collaboration captures the essence of refreshingly-crisp produce on a warm and sunny summer day. The Hello Kitty Tomatoes FC-11 35mm film camera is a quirky combination of Hello Kitty’s signature charm with a full-on tomato-focused aesthetic. The camera's design features a red and white gingham pattern reminiscent of a classic picnic tablecloth, serving as an eye-catching place setting for custom Hello Kitty tomato artwork scattered across the camera body.

Inescapably fun, the new illustrations—produced specifically for this camera as part of a joint effort by the teams at Sanrio and Retrospekt—show Hello Kitty wearing a jaunty tomato costume, surrounded by juicy tomatoes. The camera's packaging maintains this theme, integrating the same gingham pattern and tomato-themed Hello Kitty artwork.

“They said ‘how about something with tomatoes’ and then let us put Hello Kitty in a tomato hat,” said our Creative Director Michael Kempen. “Sanrio has this crazy deep fan base that really understands the potential for quirkiness in that world. What could seem odd for a different character or brand seemed incredibly natural here. Like, of course Hello Kitty has a tomato costume in her closet! All we had to do was decide what it looked like.”

The Hello Kitty Tomatoes product photo
The Hello Kitty Tomatoes camera at an angle.
The Hello Kitty Tomatoes camera in its retail packaging.
The wristlet of the Hello Kitty Tomatoes camera

Behind its whimsical exterior, the Hello Kitty Tomatoes FC-11 35mm film camera provides a no-nonsense photographic experience. With a fixed-focus lens and built-in flash, anyone can easily capture bright, high-quality images at the push of a button. 

The Hello Kitty Tomatoes 35mm film camera sitting in a burlap bag with fresh tomatoes.

The Hello Kitty Tomatoes FC-11 35mm film camera is now available for purchase.