Retrospekt Celebrates Summer with Limited-Edition Hello Kitty Tomatoes FC-11 35mm Camera

We've once again teamed up with global lifestyle brand Sanrio ® to release a limited-edition, tomato-themed Hello Kitty version of their FC-11 35mm film camera.

Bursting with flavor, this fresh collaboration captures the essence of refreshingly-crisp produce on a warm and sunny summer day. The Hello Kitty Tomatoes FC-11 35mm film camera is a quirky combination of Hello Kitty’s signature charm with a full-on tomato-focused aesthetic. The camera's design features a red and white gingham pattern reminiscent of a classic picnic tablecloth, serving as an eye-catching place setting for custom Hello Kitty tomato artwork scattered across the camera body.

Inescapably fun, the new illustrations—produced specifically for this camera as part of a joint effort by the teams at Sanrio and Retrospekt—show Hello Kitty wearing a jaunty tomato costume, surrounded by juicy tomatoes. The camera's packaging maintains this theme, integrating the same gingham pattern and tomato-themed Hello Kitty artwork.

“They said ‘how about something with tomatoes’ and then let us put Hello Kitty in a tomato hat,” said our Creative Director Michael Kempen. “Sanrio has this crazy deep fan base that really understands the potential for quirkiness in that world. What could seem odd for a different character or brand seemed incredibly natural here. Like, of course Hello Kitty has a tomato costume in her closet! All we had to do was decide what it looked like.”

Behind its whimsical exterior, the Hello Kitty Tomatoes FC-11 35mm film camera provides a no-nonsense photographic experience. With a fixed-focus lens and built-in flash, anyone can easily capture bright, high-quality images at the push of a button. 

The Hello Kitty Tomatoes FC-11 35mm film camera is now available for purchase.