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Article: Retrospekt and Sanrio® Launch Exclusive Gudetama FC-11 35mm Camera

Retrospekt and Sanrio® Launch Exclusive Gudetama FC-11 35mm Camera

We've teamed up with global lifestyle brand Sanrio® to create a limited-edition Gudetama™-themed version of their FC-11 35mm film camera!

Gudetama, the lazy egg character, is known for its distinctive apathetic attitude and love for rest, but there's nothing lackadaisical about this collaboration. The camera’s design is the ultimate blend of Gudetama's signature attitude and our commitment to functional, stylish products. The crisp, white camera body serves both as a canvas for artwork and — when combined with the vibrant yellow lens cap sculpted to resemble Gudetama's apathetic face— creates the whimsical and eye-catching appearance of a yoke surrounded by egg white.

We've taken great care to infuse Gudetama's personality into every aspect of the camera. The textured white leatherette that wraps the body is embossed with various poses of Gudetama, showcasing the character's lazy demeanor. These small, detailed illustrations add a visual and tactile interest to the camera, making it as much a joy to hold as it is to use.

A person holding the Pabst Blue Ribbon camera up to a wooden carving of a head, next to a goblet of beer.
The Peanuts Beagle Scouts CP-81 portable cassette player displayed with pine cones around it and on a bed of pine needles

The Gudetama x Retrospekt FC-11 35mm camera has a fixed-focus lens and built-in flash to make it easy for anyone to capture vibrant, high-quality images with minimal fuss.

This collaboration marks another milestone in our ongoing relationship with Sanrio, which began in 2019 and has seen the pair release dozens of retro-tech products featuring Sanrio’s iconic characters. In partnership with Sanrio, we previously released a Gudetama-themed Polaroid 600 camera in 2020, which was met with enthusiasm from fans and collectors alike.

The Gudetama FC-11 35mm Film Camera is now available for purchase.